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Newton ESL

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The most advanced ESL technology – more options and functions

Newton – a centralized, digital, and fully automated system for your workflows

What new features does the Newton system bring?

Newton ESL tag offers unrivaled performance – twice the battery life, instant content refresh, and outstanding durability in even the toughest conditions. With advanced features such as NFC, 7-color LED, multi-page display, and customizable branding, it’s the perfect fit for modern retail and logistics.

10-year battery life

Newton offers up to twice the battery life, allowing you to do more and operate longer.

Unrivaled update speed 

Newton has the highest speed of any RF-based ESL available on the market.

3000 tags 

Can be updated within 5 minutes using a single Newton Gateway.

6 to 10 seconds

It is the time needed for the process of assigning an ESL tag to a product.

0,1 second

Update time per tag during massive data synchronization.

IP67

Newton tags are IP67 certified – fully dustproof and water-resistant. They can withstand immersion in up to 1 meter of water for 30 minutes.

More durable protective cover for the ESL tag 

The new display cover increases the screen durability of the tag by up to 80% – it can withstand impacts of up to 323 kg/m/m² or 712 lb/in/m², making it safer against potential risks.

Multifunctional buttons

The two programmable buttons of the Newton device enhance its functionality: they can be assigned to simple or complex actions, from calling staff to completing a picking process.

7-color LED diode

You can now communicate complex instructions and information pages using a single flashing LED. The LED can emit colored light in 7 different colors and, thanks to the tag’s design, remains visible even at a 180-degree viewing angle.

Unlimited possibilities

Newton screen sizes range from 1.6 to 11.6 inches, giving you a wide selection of options when implementing tags in real-life applications.
1.6 
inch
2.2
inch
2.6
inch
2.7
inch
2.9
inch
4.2
inch
4.3
inch
7.5
inch
11.6
inch

Tag branding – custom design

Do you want your tags in corporate colors, with a specific pattern, or other branding? Newton ESL can also help you boost brand awareness.

Solutions

ePoster

A premium digital replacement for printed posters that brings cost savings and sustainability to businesses

It allows you to eliminate expenses for printing, distributing and disposing of paper posters, while managing all content centrally and updating it in real time - with one click.
With cable-free installation and easy mobility, ePoster adapts to any space, while its long-lasting green technology supports modern, waste-free communication.

Newton Pro

Our most advanced devices - with one button, even less weight and a luxurious design

Move to the pinnacle of retail excellence
In a world driven by innovation and sophistication, Newton Pro is the epitome of elegant premium technology. With a refined design that redefines aesthetics in retail environments, this exceptional electronic shelf label will enhance your store’s ambiance, wow your discerning clientele and boost your bottom line.

Newton Core

A revolutionary solution for modern retailers

An efficient choice for a reliable ESL solution with full battery life, without extra features such as a protective cover or control buttons.
Newton Core seamlessly combines affordability with innovation, offering a revolutionary solution for modern retailers. Immerse your retail space in the future of electronic shelf labeling, where cost-efficiency meets advanced features, delivering not only ESL but also a dynamic and effective platform that drives your business forward."

Newton Extreme

Electronic price tags that last where others fail.

Designed for extreme conditions with IP67/IP68 protection, shockproof body and up to 10 years of battery life.
They provide fast updates, interactive LED indicators, multi-function buttons and an e-paper display. With a cable-free installation, they bring accuracy, efficiency and sustainability to businesses, reducing costs and increasing operational reliability.

Newton X

The fashion product

Newton X brings digital elegance to the world of luxury retail – a tag with an ultra-thin profile and sophisticated design that matches the aesthetics of premium brands.
Created for fashion spaces where every detail matters, it elevates both visual identity and the overall customer experience.

Newton Touch

The first of its kind

Transforming ordinary shelves into interactive sales points It brings to the store the experience customers know from the online world – allowing them to browse products in an interactive catalog, watch videos, download content to their mobile, easily find the way to a selected product right in the store, or add items to an online shopping cart.

Newton Industrial

Designed for Industry 4.0

From best-selling Newton innovation to Industry 4.0 adaptation.
Newton Industrial is built for industrial operations, warehouses, and logistics. Where processes demand precision, speed, and absolute reliability, Newton Industrial is the solution.

Newton 4 / 7-color

Experience a more dynamic, color-rich ESL display with the latest 4-color Newton variant.

This ESL integrates the same Newtonian system with the latest electronic paper technology, which uses red, yellow, black and white colors on a single display.
With Newton Color, you can experience the more vibrant, sharper images and text you need to create eye-catching shelf labels. Whether it's a one-time sale or ongoing product promotions, the all-new Newton Color can make your products stand out and boost your sales.

Newton DoubleSide

Double-sided Newton tag for situations when you need to communicate information to clients from both sides.

With its cutting-edge technology and captivating design, Newton Dual allows retailers to engage customers like never before.
Delivering dynamic and real-time content, this innovative solution from SOLUM transforms traditional shelf labels into interactive and immersive experiences.

Newton Lite

Designed for practicality and affordability, with a compact 5–7 year battery pack. 

Ideal where rugged IP67 protection and extra controls are not needed.
Newton LITE is powered by advanced Newton technology, making it 10 times faster than any other electronic shelf labeler on the market and more efficient in battery usage.

Key Benefits of 
ESL Technology

Sales a marketing

  • Dynamic real-time repricing of goods (ad-hoc)
  • Automatic product repricing based on criteria (time / expiration / low stock …)
  • Upsell / cross-sell – connecting brick-and-mortar stores with e-shops
  • Integration with external product information sources (video, website, blog, product sheet…) via QR code or NFC

Installation and integration

  • Wireless installation (no need to provide power supply or fixed data network connection)
  • REST API support and integration capability with any third-party system
  • Endless possibilities for tag mounting (catalog solutions from multiple partners, or alternatively, custom holder/mount design and production via 3D printing)
  • Secure tag mounting system to prevent ESL tag theft

Operations

  • Minimization of costs for product repricing / promotion and discount communication
  • Elimination of errors in product repricing
  • Waste reduction (thanks to dynamic repricing)
  • Happier employees who can spend their time more efficiently on daily tasks

Cybersecurity

  • Proprietary communication protocol (communication between the management system / gateway component / ESL tag)
  • Option to integrate any corporate security features at the data / network communication level
  • Control and logging of the tag update process

Benefity technológie 
ESL v skratke

Sales a marketing

  • Dynamické preceňovanie tovaru v reálnom čase (ad-hoc)
  • Automatické preceňovanie tovarov na základe kritérií (čas / expirácia / nízke skladové zásoby ...)
  • Upsale / x-sale - prepojenie kamennej prevádzky a eshopu
  • Prepojenie s externými zdrojmi informácií o produkte (video, webstránka, blog, produktový list...) prostredníctvom QR kódu alebo NFC
  • Distribúcia zľavových kupónov / vouchrov prostredníctvom NFC
  • Prepojenie systému s chatbotom / google business messages (viac v sekcii chatbot na našej stránke)
  • Newton PLAY - prehrávanie videa na LED obrazovke po stlačení tlačidla na ESL tagu

Inštalácia a integrácia

  • Bezkáblová inštalácia (nie je potrebné riešiť prívod elektrickej energie, ani pevné pripojenie do dátovej siete)
  • Podpora REST API a možnosť integrácie s akýmkoľvek systémom tretej strany
  • Napojenie na rôzne dátove zdroje
  • Možnosť integrovať "klientskú" logiku = či už na strane softvérového riešenia ktoré klient aktuálne používa, alebo na strane systému na správu ESL tagov
  • Nekonečné možnosti v rámci uchytenia tagov (katalógové riešenia od viacerých partnerov, alebo ako alternatíva návrh vlastného držiaku / úchytu a jeho produkcia na 3D tlači)
  • Bezpečný systém uchytenia tagu tak aby zabránil krádeži ESL tagov

Operations

  • Najlacnejší a najrýchleší spôsob automatizácie a optimalizácie procesov
  • Minimalizácia nákladov na preceňovanie tovarov / komunikáciu akcií a zliav
  • Eliminácia chybovosti pri preceňovaní tovaru
  • Minimalizácia odpadu (vďaka dynamickému preceňovaniu)
  • Spokojnejší zamestnanci, kt. môžu vynakladať svoj čas na činnosti súvisiace s dennými pracovnými úlohami efektívnejšie

Bezpečnosť

  • Vlastný komunikačný proprietárny protokol (komunikácia medzi systémom na správu / gateway komponentom / ESL tagom)
  • Možnosť integrovať akékoľvek korporátne bezpečnostné prvky na úrovni dátovej / komunikačnej siete
  • Kontrola a logovanie procesu aktualizácie tagov

Newton vs the 
competition

  • Incredible battery life of up to 10 years*
  • Battery warranty up to 5 years
  • Super-fast update of electronic tags (5,000 tags in 3 minutes)
  • High resistance to physical damage
  • IP67 standard = waterproof and dustproof devices*
  • Navigation to a specific item in-store without the need for third-party technology
  • NFC
  • Two programmable buttons with up to 5 different actions assignable per press **
  • LED signaling in 8 colors
  • Content pagination – up to 7 different content pages (multilingual info, product details, step-by-step process instructions, etc.)

I am interested in the solution

Do you need to optimize capital expenditures?
Or perhaps spread the investment over a longer period of time?
Is it important for you to differentiate between CAPEX and OPEX costs? Does your top management or your shareholders require faster ROI? We have a solution for you, and we’ll be happy to explain it.
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